Twitter savvy: Akhilesh ramps up social media presence ahead of UP polls

Uttar Pradesh Chief Minister Akhilesh Yadav is getting Twitter savvy ahead of the 2017 assembly elections, leaving no stone unturned in connecting with the people through social media.

The 42-year-old leader is increasingly using his personal handle @yadavakhilesh –   with 837,000 followers –   and official account @CMOfficeUP to announce compensation cheques or gifts to victims.

When Snapdeal employee Dipti Sarna was abducted last week, generating massive media buzz, Akhilesh quickly sprung into action.

He responded to Snapdeal CEO Kunal Bahl and the viral hashtag #HelpFindDipti to find the Ghaziabad resident.

“UPCM @yadavakhilesh has instructed SSP GZB to personally head the search operation of #HelpFindDipti. Several teams formed,” read a tweet from @CMofficeUP.

The CM tweeted instructions to state police headquarters and top officials to monitor the search operation’s progress.

Akhilesh even sent instructions to the Ghaziabad administration through Twitter, “#UPCM @yadavakhilesh also instructs local Admn to ensure lighting in crowded places with immediate effect. #HelpFindDipti”


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