Boost your Business Initiative
Considering the fact that Uttar Pradesh has approximately 30 lakhs micro, small and medium enterprises; UP Chief Minister Akhilesh Yadav took yet another step. He has joined hands with Facebook to launch the ‘Boost Your Business Initiative’ in the state with a view to provide MSMEs a chance to interact with other local businesses, partners and business experts from Facebook. The CM has in lined all the concerned authorities to provide the best possible support to this initiative.
Smt. Dimple inaugurated the program on 11th February, 2016 at Kannauj Medical College and it is scheduled to further flow into Kanpur, Varanasi, Allahabad and Lucknow. The entrepreneursoperating in these regions will be trained to enhance their business associations by learning to expand their customer base for products and marketing of their services online. Also, Facebook will develop a ‘’Facebook page’’ on which the entrepreneurs will be able to display their respective product and services. The key MSME zones in these expanses are Banarasi silk and carpet industry in Varanasi and adjoining areas, the leather industry in Kanpur, chikan work from Lucknow and the ittarr or perfume industry in Kannauj.
This initiative is a prodigious effort where all enterprises have been given a chance to get onto a platform for synchronized training from experts and professionals. This is truly one giant digital leap that Uttar Pradesh has taken under the leadership of Shri Akhilesh Yadav.